How Much Are Men Spending on Grooming Products? More Than You Think

Quarter September 2004 - more men attending spas, plastic surgery and the purchase of new lines of skin care products in drug stores. The three-day beard look is definitely out, as well as drawing the line on a decent haircut and some aftershave. While this approach is simple and inexpensive, has created the growing importance of appearance in the social and economic climate of the new "metrosexual" man.



As currently defined "metrosexual" is not one, but a number of settings around the ' masculine aspect, and looked sharp and clean cut is the goal. Although some Veer left, right, the other - when it comes down to it, everyone on the same page. fur! appearance, hair and nails are essential, both in economy and attract the opposite sex.Investing LineRecognition grows that the consideration of the treatment may simply be a wise investment, and is not as easy as with women using each method under the sun to keep us young and attractive, as long as possible.



According to Drug Store News, "Men have become more aware," and spend more than $ 1000000000 a year on their appearance. Manufacturers of personal care products increased awareness provides Nivea for Men, Gillette Complete Skincare, and a new Clearasil line extension just for the young men.Eye cream for men? No LongerThe unthinkable "average Joe" is also entering the colored moisturizers, eye creams and hair treatments, such as XCD Improver Tinted Moisturizer and Reviver Eye Cream, and Vogue International Ego Trip, and not by the hair of girls.



Consequently, chains like CVS and Rite Aid has space to expand the space dedicated exclusively toenails men.Even Get An article in the Review cited 13 August 2004, Wall Street Journal, a professional men with the words "I prefer open -toe, but I probably would Sock with them in public. Otherwise, you must prepare your toes. " This is a whole new spin on the saying "Be ready! The enormous popularity of sandals has also created a greater demand for pedicures and foot care products.



Just as men notice women's feet, women to men a control head-to-feet and flip-flops or Birkenstocks toenail no hidden or dry, cracked heel problems. Carol Buck, CEO of Xenna Corporation says that middle-aged men, young people and are always very self-conscious about discolored nails, "the Polish women, who can, but people have no way to hide the problem. "Some men are so embarrassed that not only won 't sandal, but stay away from the beach or pool," she says.



Xenna is the problem of embarrassing nails and feet with its NonyX Nail Gel, a peeling of nail-yellowing keratin debris and Callex Ointment gallus for flaking or cracking heels and foot calluses. Metallica MetaphorphosisWhile some of Hollywood types can, but for an objective image of Marlboro Man, it seems that the metrosexual products are here to stay. After seeing himself in the documentary "Metallica: Some Kind of Monster," guitarist Kirk Hammett became one of Time Magazine as saying he wanted to, cited 'a bit of time spent in the maintenance department.



"With full hour pharmacies products sexist, is not alone, and solutions are right down the street.